WARNING: Marketing Idea Below. Hey at least I warned you.
With the release of Final Fantasy XIII people who are interested can pick up the PS3 version and apply to take part in the upcoming beta of Final Fantasy XIV – an MMORPG set in the wondrous world of chocobos and mages. While not everyone will get accepted into the beta, those that apply will receive a free in-game item for Final Fantasy XIV.
Since they have yet to announce if the game will be available for the XBox 360 all of the 360 owners currently receive are some avatar items. This creates a bit of a disparity between XBox 360 and PS3 owners. That’s fine by me, I mean 360 owners have been getting great things while PS3 owners are left to sit back and wait to buy their 360s.
But what’s important is that PS3 owners are doing something to get something. Playstation needs to take a lesson from this and use it to help themselves out. As of yet (at least to my knowledge) Playstation Home is relatively useless. You can play a game or two but nothing has yet to keep me coming back for more. The single most interesting thing they did in my eyes was Xi. They have all of these game specific spaces and all they really have to offer is “Hang out and chit chat!” Sorry Sony, not my thing.
However, imagine if while hanging out in Playstation home you were tasked to find things, or solve puzzles, or…well…anything engaging. When you solved the puzzle, found all the items, or whatever the task may be then you were eligible to receive an in-game item, map, tenting video, or some form of compensation to make us WANT to spend time in Home.
Now Sony, you and I both understand marketing and product placement. Imagine having a space that users flock to in order to receive special items and upgrades that are otherwise unavailable. Why I do believe you have some available ad space.
Just think of it. Someone comes in after searching for all 50 Golden Chocobo Statues to unlock that special sword to kill 50 wolves and get that special “You Killed 50 Wolves with the Sword of Home” Trophy and in the background they see a logo/image/video for a new game/movie/book/shoe/whatever. It’s like going onto a blog and finding a commercial for Final Fantasy XIII at the bottom of the post: